Sales Process For The Complex Sale

Who Should Read This Book?

There are 16,000,000 salespeople in the US and 5,000,000 are working on complex sale transactions in a wide range of industries, such as technology, health care, manufacturing, finance, and professional services. In addition, for every salesperson involved in a complex sale, there are two to three support professionals that provide technical and application support before and after the sale.

The Audience for "Mastering the Complex Sale"

• High-Level Executives
	Looking to equip and support their sales and marketing teams, fine-tune their competitive advantage and drive more business revenue.

• Global and National Account Managers
	Looking to bring their team and their customer's team together with one process for greater long-term leverage.

• Marketing and Business Development Managers
	Looking to develop and execute go-to-market strategies in volatile economic times.

• Directors of Sales, Regional and Area Managers
	Looking to shorten the sales cycle time and to increase forecast accuracy.

• Vice Presidents of Sales and Sales Managers
	Looking for a replicable methodology for increasingly complex market demands for highly-skilled teams.

• Product Managers
	Looking to capitalize competitive strengths, create value, and drive sales success.

• Engineers and Technical Specialists
	Looking for how and when to support or lead the sales process to increase and sustain customer success.

• Channel Managers
	Looking for how to bring a cohesive process to channel partners that makes their channel the most efficient and effective.

• People New to the Complex Sale
	Looking for the advantage, right out of the gate, to accelerate success with an aggressive sales process.

• The Entire Team Supporting and Pursuing the Complex Sale
	In today's complex selling environment, orchestration of an effective sales campaign requires every team member to understand and execute a common methodology. No individual should put at risk the efforts of the entire team.